|Design Human ... Design Relevance ...
With our global economy model, or roughly describing it as our global market, comes the importance of communicating through design on bases of Ethnic Relevance.
Ethnographics is about where I am, with who, with what, what I have done and what I do.
It means more than just entering their world for a couple of hours, a couple of days or even a few weeks. We have years of living in their world! We speak the language!
We do not need research participants or access a depth and intimacy of experience when working on ethnographics. We know what influences them and how they are changed by daily experiences. We know it all in the context of where the activity is: in their home, at their work, at school or college, wherever they go.
Designing considering the factors behind users’ ethnic preference ensures the relevance and effectiveness of your communications.
Whenever YOU Consider Translation, Logo version, culture related contents or culture analysis, our ethnographic team is powered to fulfill your needs.
We Can Help.