Your campaign did not pull the expected results! The artwork was great! the message was OK! What Happened? Well ... it is that gap.
It is what you wanted to communicate versus what got actually communicated.
Communication gap happens because communication design is about relevance, it is like relationships,
a lot of work!
[Bridging the communication gap] is what we do here at [DWA]. When you favor us for your next campaign, you will see relevance in your message, you will see your prospect enticed, you will experience your brand trending, you will see the gap bridged and you will see your communications working and bringing results!